Hi, I’m Austin
I love exploring new ways of building and growing products. If this sounds like your cup of tea, feel free to get in touch or subscribe!
Besides building Softr and writing Product Levers, I also help early-stage SaaS companies reach their product potential.
What I can help you with
You have a unique vision, but that’s not enough to build a winning product.
While I may not know your market better than you, I can help sharpen your product positioning, pressure-test your ideas with honest feedback, and turn scattered insights into a cohesive product strategy.
From there, we’ll translate that strategy into an actionable product roadmap.
PLG is all the buzz now.
While anyone can give high-level advice like “show value fast” or “go freemium”, it takes hard work to build growth levers that fit your unique context.
As someone who has worked with all aspects of PLG, I can set up your growth foundation (tooling, tracking plan, metrics, and experimentation cadence), offer concrete growth ideas, and most importantly, show you how to execute them.
As a founder, you make every product decision during the 0-1 stage.
But as you go from 1-10, your job evolves into building a team that can scale your vision, which is a whole new ball game.
To help you navigate this transition, I can guide you on hiring, team structure, tooling, processes, and other day-to-day leadership challenges — no matter how small they seem.
Get in touch
Hi, I’m Austin