Hi, I’m Austin
I love exploring new ways of building and growing products. If this sounds like your cup of tea, feel free to get in touch or subscribe!
Besides building Softr and writing Product Levers, I also help early-stage SaaS startups reach their product potential.
You have a unique vision, but that’s not enough to build a winning product.
I may not know your market better than you, but I can help you sharpen your product positioning, pressure-test your ideas, and turn scattered insights into a cohesive product strategy.
Then we’ll convert that strategy into an actionable product roadmap.
PLG is all the buzz now.
It’s easy to give generic advice like “show value fast,” make surface-level optimizations, and recite Reforge frameworks. But finding levers that actually move the needle requires so much more than that — and it’s even harder to do so pragmatically when your reality is full of constraints and moves at breakneck speed.
Having done all aspects of growth work — from activation to pricing — across 1-10 and 10-100 companies, I can:
As a founder, you make every product decision during the 0-1 stage.
But as you go from 1-10, your job evolves into building a team that can execute on your vision — and that’s a whole new ball game.
To help you navigate this transition, I can guide you on hiring, team structure, tooling, processes, and other day-to-day leadership challenges — no matter how small they may seem.
Hi, I’m Austin
I love exploring new ways of building and growing products. If this sounds like your cup of tea, feel free to get in touch or subscribe!